Why explainers?
Make your audience understand why they should care,
so you can get them to act
When do you need an explainer?
If you have a message that’s important for your audience to understand, that’s difficult to explain, and that you explain often…
…then you could use an explainer.
Making a good first impression is tough.
Whether you're pitching your product or service, spreading news of your climate initiative, onboarding new employees, or presenting your annual report…
…having your audience understand you is crucial if you want them to care.
Explainers deliver - every time
An explainer is a gateway to curiosity, your best possible pitch, and the thing that makes people go “ahaaaa” all in one.
You get to focus on the juicy stuff.
Whether it’s buying your products and services, signing your petition, or investing in you…
…it’s when your audience understands you that you can get them to act.
In a nutshell
If your message is important, complex or communicated often,
an explainer can help you deliver it well and consistently,
so that you can get your audience to act.
It’s not complicated really, but it is very useful.